Marketing Demand Acquisition
Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion. Covers demand generation framework, paid media channels, SEO strategy, partnerships, and attribution across multiple funnel stages.
🚀 Master demand generation across paid media, SEO, and partnerships to scale your Series A+ startup internationally. This playbook covers multi-channel campaign orchestration, lead scoring workflows, and proven tactics for hybrid PLG/Sales-Led models across EU, US, and Canada markets.
💡 Perfect for demand gen managers, paid media specialists, and growth teams building repeatable acquisition engines. Learn channel selection strategies, UTM best practices, KPI frameworks, and role-specific playbooks to optimize MQLs, reduce CAC, and accelerate pipeline growth.
✨ Get battle-tested templates, attribution models, and tool recommendations designed specifically for scaling startups balancing product-led and sales-led motions.
Requirements
No additional requirements.